Saturday, November 27, 2010

Growing Forward: The Agrimarketing Program

AgriMarketing Program

Overview of the program

The AgriMarketing Program aims to enhance marketing capacity and competitiveness of the Canadian agriculture, agri-food, fish and seafood sectors. The Program assists industry associations to identify market priorities and equip themselves for success in global markets. The Program provides funding for industry to develop and implement Long Term International Strategies (LTIS).

 

A Taste of Canada

Experience a taste of Canada - our food, our nature and the people in our agri-food industry who bring Canadian food to your table. Enjoy the videos!

Visit 'A Taste of Canada'

 

A Taste of Canada

 

AgriMarketing is the successor to the Canadian Agriculture and Food International (CAFI) program. It introduces new elements including support to SMEs, and access to funding to support marketing of innovative products. The Program will leverage the Canada Brand, and starting in 2010-2011, associations will be required to have a multi-year LTIS in place.

Information about the AgriMarketing Program is included in the 2010-2011 Application Guide.

AgriMarketing Program: Funding for Small and Medium-sized Enterprises (SMEs)


Growing Forward

Growing Forward, a federal-provincial-territorial initiative.

 

 

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Posted via email from Vancouver Food And Wine

Thursday, November 18, 2010

Wines for the Top 10 Tough-To-Buy-For People on Your Holiday List

By Natalie MacLean

Pairing wines with personalities for gift shoppers—there’s a Canadian app for that (and a web site)

Natalie MacLean has some Good Gift ideas for your Happy Holiday Season!

“Wine is one of the few presents that makes both the giver and the receiver look good,” says Natalie MacLean, the red-nosed e-sommelier behind www.nataliemaclean.com, Canada's largest wine web site. “You look like you spent a bundle on the gift (even if you didn’t) and the recipients are happy that you think they know something about wine (even if they don’t).”

This holiday season, anyone can tap into MacLean’s expertise via her free web site and mobile apps for iPhone, BlackBerry, Droid and other smartphones. They help consumers with a whole new type of pairing: wine with the people on your Christmas shopping list. The app and site also pair wines to thousands of dishes, including holiday favourites, such as turkey, goose, duck, and even partridge in a pear tree.

Natalie MacLean's Book. Look for the U.K. and Canadian editions, too.

“When you give wine, doubles are fine, there are no wrong sizes and you can always find something good in stock,” MacLean adds. “Vintage gifts will get anyone into the holiday spirits.”

Natalie’s Top Ten Gift Wines for Your ...

1. Hairdresser: For the person who combines humour and optimism every time she styles your mop. Go for a light, gulpable wine like a dry rosé. It’s versatile and fuss-free—a great quaff for your coif.

2. Psychiatrist: Of course, he’ll analyze whatever you give him so choose a wine that’s all about balance. Easy-drinking pinot noir is medium-bodied yet packed with flavour. Surprise him with a large-format bottle, like a magnum. Big thinking means big progress for you. This wine also works for psychologists, marriage counsellors and bartenders.

3. The Boss: Pick too pricey a wine and your boss will think your last raise was too much; go cheap, and she’ll think you lack judgement. Focus on a label with a lot of white space since that makes the bottle look more expensive. A castle in the distance also works, but avoid fluffy animals.

4. Personal Trainer: Think a muscular, robust red would work? Hold that position. Instead, try riesling: this light white wine pairs well with a health-nut diet of salad and seafood, plus it’s low in alcohol. You can also give it to Pilates instructors, yoga masters and Tai Chi coaches.

5. Financial Planner: You and he both know it’s going to take decades before your portfolio recovers after the crash of 2008. With that long-term view, vintage port makes the perfect gift. This fortified wine from northern Portugal, with its long aging potential, will be around for both of you into your retirements.

6. Travel Agent: She’s been everywhere and seen everything, so go local with your choice of wine. Even better, if you live close to the winery, get the bottle signed by the winemaker.

7. Teacher: If you can’t find a suitably obscure wine with a Latin name, there’s always cream sherry. It’s the tipple of Oxford dons, not to mention the centerpiece of Edgar Allan Poe’s classic short story The Case of the Amontillado.

8. Mail Deliverer: Go for a winery that’s consistent year after year in producing a wine that can be enjoyed in snow, rain, sleet or hail. Try an Australian shiraz or Argentine malbec.

9. Mechanic: Yes, there’s a wine called Red Truck, but try to be more imaginative. Why not give a wine made by Mario Andretti in California or Ferrari in Italy?

10. Online Date: So you’re on your second or third rendezvous with the person you met on eHarmony or Dating.com. If you’re not sure yet whether marriage is a possibility, try something middle-of-the-road, like merlot. Yes, it’s the soft jazz of wine, but until you know, play it safe.

And after all that shopping, don’t forget yourself: even Santa’s little helpers need more than milk and cookies. Try something with high-alcohol like Italian Amarone or Rhone syrah: these big reds easily drown out tone-deaf carolling and pair beautifully with tired feet.

For Natalie’s favourite wineries, tasting notes and recipe matches for all the wine types mentioned above, please visit: http://bit.ly/GiftWines

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Posted via email from Vancouver Food And Wine

Wednesday, November 17, 2010

California Sustainable Winegrowing Alliance

Winner: Governor's Environmental And Economic Leadership Award

California Sustainable Winegrowing Alliance (San Francisco County)

  • The California Sustainable Winegrowing Alliance’s program has provided a Code of Sustainable Winegrowing Practices Workbook to the industry.  They have conducted more than 200 self-assessment workshops with more than 1,500 vintners and growers who have assessed their operations against 277 sustainable winegrowing criteria.

“These companies are true leaders,” said California Environmental Protection Agency Secretary Linda Adams. “They prove that we can make the move to a thriving green economy and that going green is good for the pocketbook and the environment.”

 

Awards are given based on strength in eight specific areas: results, transferability, environmental impact, resource conservation, economic progress, innovation and uniqueness, pollution prevention and environmental justice.

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Plan a SWP Wine Tour

If you would like to plan a winery tour to visit Sustainable Winegrowing Program Participants please visit www.discovercaliforniawine.com. Click on Create your own wine tour. You can search for SWP Participants under the "Amenities" search feature.

 

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Thursday, November 11, 2010

Thanksgiving Is About Gratitude...And Food!

Thanksgiving Is About Gratitude...And Food!

Everywhere where Thanksgiving is celebrated, we have a favorite recipe that each of us takes out, dusts off, - often from our Grandmother's recipe book - and cooks up each year to share with our friends and loved ones.

Thanksgiving. What was your grandma's favorite Turkey Day recipe?

 And while  Thanksgiving has become a Food Fest for most of us, it is firstly a celebration of gratitude. With gratitude as the cornerstone ingredient for manifesting abundance, this is, then, a powerful recipe:  Thankfulness + Good Food = Abundance.

Thanksgiving is also a time of sharing. Back on Plymouth Rock, it is significant to remember that the Mayflower Pilgrims would not have survived that first winter had it not been for the Native Americans sharing their knowledge and abundance of the land and native foods such as corn and beer. (Yes, beer!)

So, yes, Thanksgiving is a time for families and food. It is also a time of sharing and gratitude.  So...what was your grandmother's favorite recipe?  Mine was whipped yams baked with mini marshmallows.  I think I'll start practice cooking it now again in preparation for the big day...!

Help for the Holidays

 

Basket of Vegetables

 

If your family is one of the many struggling this holiday season I would urge you to research the non-profits in your area that can help meet your needs. I have listed just a few of the many valuable organizations serving the residents of the 23rd Senate District.


21st Annual Malibu Pie Festival

 

Senator Pavley participates in the groundbreaking of the 9-11 Memorial
Kara Seward with her pie entry for Malibu Pie Festival, October.

 

The Malibu United Methodist Church hosted their 21st Annual Malibu Pie Festival last month. The proceeds from pie sales and silent auction items went to support the church's youth and family programs and service projects. I am proud to announce that my staffer for the Malibu area, Kara Seward, entered her family's blueberry pie recipe and won third place in the Fruit Pie category. Congratulations to all the entries!

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Posted via email from Local Food And Wine