DATE: Sunday, Sept. 26, 2010
BRAMBLES MARKET SPONSORING JOEL SALATIN SPEAKING EVENT
One of America’s most dynamic and innovative small farmers will address the Comox Valley on Sunday, Sept.26. Promoting food production that is environmentally, emotionally and economically enhancing for both producer and consumer, Joel Salatin is a third generation clean food farmer. His presentations about the family’s 550-acre Virginia farm often receive standing ovations.
Author of six books, magazine columnist, and wordsmith, Salatin describes his diverse farm enterprises with ear-catching phrases: salad bar beef, pastured poultry, pigaerator pork, forage-based rabbits, and feathernet eggs. What he calls relationship marketing to 3,000 families and 50 restaurant cheerleader patrons gives his farm, Polyface Inc., retail dollars for everything produced.
Although his message is a decidedly positive one, it draws clear distinctions between food produced in inhumane, factory farms and food produced in pasture-based, animal-friendly farms. His presentations carry several themes: let animals do the work, value adding through marketing, diversity and multiple-use, reverencing the pigness of a pig, and animals eating their salad bar. Woven throughout his talk is a strong consumer thrust for responsible food buying: one bite at a time, each of us creates the landscapes our grandchildren will inherit.
A truly innovative farmer, he has received numerous conservation awards. Featured in Smithsonian Magazine, National Geographic, and Gourmet, the farm attracts visitors from around the world to view its animal-friendly, pasture-based, environmentally-sound, nutrient-dense, entrepreneurial production and marketing models. His mother, Lucille, wife Teresa, daughter Rachel, son Daniel, daughter-in-law Sheri, and grandchildren Travis, Andrew, and Lauryn, work fulltime together on the family farm.
Brambles Market in Courtenay is pleased to offer two events featuring Joel Salatin. Both will be on Sunday, Sept.26 at the Florence Filberg center in Downtown Courtenay. Join them for a small group Q&A with Joel from 2-4. $40 ticket includes snacks and beverages and an opportunity to discuss issues in a round-table format. Tickets for this event are limited. The evening will feature a talk by Joel on some of his favourite issues, followed by a Q&A session. Tickets for this event are $25.
For more information about this event, please contact Angeline or firstname.lastname@example.org. This is a non-profit, community education event.